Samsung to Unveil Galaxy Z Fold8 and Flip8 at July 2026 Unpacked Event in London

Samsung Electronics has officially set the stage for its next major hardware reveal, scheduled for July 22, 2026. Taking place in the heart of London under the evocative tagline "A New Shape Unfolds," the Galaxy Unpacked event is poised to be a milestone for the tech giant as it continues to push the boundaries of foldable technology and artificial intelligence. The choice of London as a host city underscores the global importance of this launch, which will be livestreamed across multiple digital platforms to reach millions of viewers worldwide. Industry watchers and tech enthusiasts anticipate the high-profile debut of the Galaxy Z Flip8 and the Galaxy Z Fold8. In a significant move to capture the ultra-premium market, reports indicate that Samsung will also introduce a Z Fold8 Ultra variant, designed to offer peak performance for power users. These flagship devices are expected to integrate advanced hardware with deep artificial intelligence functionality, reinforcing Samsung’s commitment to leading what it terms the "AI era." This focus on innovation aims to provide users with more intuitive and productive mobile experiences. For those looking to participate in the festivities from afar, the livestream is set to commence at 2:00 PM BST. Samsung is also encouraging fans to register for the event via their official website, providing an opportunity for registrants to enter a competition for various prizes. This engagement strategy highlights the company's efforts to build community momentum and reward its loyal customer base ahead of the commercial release. As the foldable market matures and competition from other global manufacturers intensifies, this Unpacked event serves as a critical moment for Samsung to defend its market leadership. By focusing on "A New Shape," the company hints at hardware design shifts that could redefine the foldable category, ensuring its latest generation of devices remains the industry benchmark for innovation in 2026 and beyond.