Bolt Study Reveals 92% of Ghanaian Football Fans Rely on Ride-Hailing for Safe Post-Match Travel

As football fever continues to unite Ghanaians in sports bars and viewing centers across the country, a new focus has emerged on the safety of fans after the final whistle. A recent study commissioned by the ride-hailing service Bolt and conducted by Ipsos has shed light on how fans navigate their journeys home, emphasizing a significant shift toward digital transport solutions to ensure safety during late-night hours. The report highlights that for many fans, the excitement of the game is increasingly being paired with proactive measures to ensure they return home securely.

The research revealed that a staggering 92% of Ghanaians now prefer ride-hailing services for safer travel, particularly during late-night outings following high-stakes matches. Furthermore, 81% of respondents explicitly perceive ride-hailing as a safer alternative to traditional transport options. Crucially, the study found that 52% of fans believe these services play a vital role in reducing the risks associated with drunk driving, providing a reliable and accountable alternative for those who may have consumed alcohol while cheering for their favorite teams in social settings.

Teddy-Appa Dankyi, representing Bolt Ghana, emphasized that the enthusiasm for the game must be matched by a commitment to personal safety. He argued that planning a secure journey home is just as critical as organizing the match-day viewing experience itself. According to Dankyi, the goal is to integrate safety into the social fabric of Ghanaian football culture, ensuring that the joy of the sport is not overshadowed by preventable road incidents. This call to action is being echoed by road safety advocates who stress that the responsibility of a fan extends beyond the 90 minutes of play.

This growing reliance on ride-hailing underscores an increasing demand for accountable and transparent transportation solutions within Ghana’s urban centers. As technology continues to reshape local transport, the integration of ride-hailing into the post-match routine offers a promising path toward reducing night-time accidents and enhancing community security. For the Ghanaian football community, the message remains clear: the final whistle should signal the start of a planned, safe return home, ensuring that every match night ends as safely as it began.