Diaspora Affairs and GTA Present Official Charity Gift to Miss Ghana Rumzia Sule Ahead of 75th Miss World Festival

The Diaspora Affairs Office at the Presidency and the Ghana Tourism Authority (GTA) have officially handed over Ghana’s national charity auction gift to Miss Ghana 2026, Rumzia Sule. This significant gesture serves as a cornerstone of Ghana’s participation in the upcoming 75th Miss World Festival, which is set to take place in Vietnam later this month. The gift, representing the nation’s cultural heritage and artistic excellence, is a mandatory requirement for the "Beauty with a Purpose" charity auction, a flagship segment of the international pageant that raises funds for humanitarian projects across the globe.

During the presentation ceremony, officials emphasized the importance of using this global platform to showcase Ghana’s rich tourism potential and philanthropic spirit. The collaboration between the Diaspora Affairs Office and the GTA underscores a strategic effort to align the pageant's activities with national branding goals. Rumzia Sule, who will be representing the nation on one of the world's most-watched stages, expressed her gratitude for the government's support, noting that the gift would serve as a bridge between Ghana’s local craftsmanship and the international community while highlighting the country's unique identity.

The charity auction is a pivotal aspect of the Miss World competition, where contestants present unique items from their respective home countries to raise funds for various charitable causes. By providing a high-quality, culturally significant item, the Ghanaian authorities aim to bolster Sule’s standing in the competition while contributing meaningfully to the global "Beauty with a Purpose" initiative. This partnership reflects a growing trend of state institutions leveraging entertainment and beauty platforms to promote national interests and cultural diplomacy on the world stage.

As Rumzia Sule prepares to depart for Vietnam, her journey represents more than a personal pursuit of a crown; it is a mission to elevate Ghana's profile in the global tourism and humanitarian sectors. The 75th Miss World Festival marks a historic milestone for the pageant, and Ghana’s proactive involvement signals a commitment to maintaining its influential presence in international pageantry. Following the presentation, Sule is expected to undergo final preparations before joining over 100 other contestants from across the globe in Southeast Asia.