Promasidor Ghana Mourns Tragic Death of Marketing Manager Patrick Osei Oware in Koforidua Highway Crash

Promasidor Ghana Limited is in a state of mourning following the tragic death of its Southern Sector Sales Lead and Marketing Manager, Patrick Osei Oware. The veteran marketing executive, affectionately known in professional circles as 'Pomo,' lost his life in a fatal road accident on Saturday, May 2, 2026. The incident occurred on the Koforidua–Tafo Highway, sending shockwaves through the Ghanaian business community where Mr. Oware was highly regarded for his leadership across the Eastern, Ashanti, Volta, and Greater Accra regions.

According to eyewitness reports and police details, the accident was triggered when a Hyundai H400 van veered into Mr. Oware’s lane while attempting a high-speed overtake of a motorcycle. In a desperate attempt to avoid a head-on collision, Mr. Oware swerved his vehicle off the road, subsequently crashing into a tree. The impact of the collision was severe, resulting in his immediate death at the scene. While some reports suggested high speed may have played a factor, the primary cause remains the sudden obstruction by the overtaking vehicle.

Promasidor Ghana Limited officially confirmed the loss in a poignant statement signed by Paa Kwesi Forson. The company expressed profound shock and deep sorrow at the sudden passing of a man who was instrumental in driving the company's operations in the southern sector. Beyond his professional achievements, the company emphasized the personal loss felt by his colleagues and extended heartfelt condolences to his grieving family. Mr. Oware is survived by his wife and three children.

In the wake of the tragedy, Promasidor has issued a plea to the general public and social media users to exercise restraint and sensitivity. The company specifically requested that individuals refrain from sharing graphic images or videos of the accident scene to respect the privacy and dignity of the bereaved family during this difficult time. This loss marks a significant blow to the marketing industry in Ghana, as many recall 'Pomo' not just as a talented sales lead, but as a dedicated mentor and colleague whose impact was felt across multiple regional markets.