Osebo the Zaraman Reveals Selective Musical Tastes and Past Generosity to Apostle Safo Kantanka

Ghanaian fashion icon and entrepreneur Osebo the Zaraman, known for his distinct style and outspoken nature, has shared rare insights into his personal values, ranging from his strict musical preferences to his history of selfless generosity. Speaking in a recent interview on Hitz FM’s "Daybreak Hitz," the businessman emphasized his commitment to substance over superficiality, revealing that he selectively listens to music that offers meaningful lessons rather than just catchy beats. He noted that the lyrical message of a song is the primary factor in his decision to either engage with a track or skip it entirely.

During the discussion with hosts Doreen Avio and Kwame Dadzie, Osebo explained that he is particularly drawn to gospel and hiplife tracks that align with his personal ethics. He cited the collaboration between Obrafour and M.anifest, "There Is No Shortcut to Heaven," as an exemplary piece of music that provides thought-provoking substance. Additionally, he praised artist Kweku Smoke for a song centered on maternal advice, stating that such records resonate deeply with him because they offer valuable life lessons. Osebo critiqued the current state of music, suggesting that he has little patience for songs that lack depth or fail to provide a moral or intellectual takeaway.

Beyond his artistic tastes, Osebo shared a striking anecdote regarding his relationship with the late spiritual leader and innovator, Apostle Kwadwo Safo Kantanka. He revealed that he once gifted his only two vehicles—both BMWs—to the Apostle, an act of generosity that left him reliant on taxis for his daily commute to work. Osebo explained that this sacrifice was driven by a deep sense of personal obligation and a desire to honor the spiritual leader, highlighting that such acts of giving are central to his character and personal philosophy.

These revelations provide a nuanced look at the man behind the "Zaraman" brand, suggesting that his public persona is grounded in traditional values and a sense of discipline. By prioritizing "music that makes sense" and demonstrating a history of significant personal sacrifice for spiritual and community leaders, Osebo positions himself as a figure who values legacy and character over material comfort and popular trends. His comments serve as a reflection on the importance of intentionality in both the media one consumes and the way one treats others in the community.