MultiChoice and Canal+ Launch New Novelas+ Channels for English and Portuguese-speaking African Audiences

MultiChoice, in collaboration with Canal+, has announced the expansion of the popular Novelas+ brand into English and Portuguese-speaking African markets. Starting July 1, the rebranded channels will be available on DStv and GOtv, marking a significant strategic move to capture the growing demand for international telenovelas across the continent. This expansion follows the successful rollout of the Novelas+ brand in French-speaking Africa, where it has established a strong viewer base through high-quality dramatic storytelling and curated programming.

The new channels are designed to provide a diverse range of daily dramas curated from global entertainment hubs, including Latin America, the United States, Portugal, and Turkey. For English-speaking viewers, the lineup features the critically acclaimed "Avenida Brasil" alongside popular Turkish dramas such as "Be My Sunshine." Meanwhile, the Portuguese channel will offer a distinct catalog tailored to its specific audience, including titles like "A Fazenda" and "Forbidden Love." This variety ensures that subscribers have access to some of the world’s most compelling serialized narratives, localized to suit regional preferences.

Nomsa Philiso, Director at MultiChoice, emphasized the company's commitment to delivering premium, localized content to its subscribers. Philiso highlighted that the decision to launch these channels stems from a dedication to quality and a desire to provide curated series that resonate with the diverse tastes of African audiences. By offering these shows daily, MultiChoice and Canal+ aim to solidify their position as leading entertainment providers on the continent, leveraging their combined expertise in the genre to enhance the overall programming portfolio for DStv and GOtv users.

The launch of Novelas+ in these new linguistic markets represents a deepening partnership between MultiChoice and Canal+. As the digital broadcasting landscape in Africa continues to evolve, the introduction of dedicated genre channels reflects a broader trend toward hyper-localization and niche content curation. Viewers across relevant territories can now expect a seamless integration of these channels into their existing packages, further enriching the cultural and entertainment offerings available to millions of households.