Medeama SC Secures One-Year Sponsorship Deal with Peeva Beverages for 2026/2027 Season

Medeama Sporting Club has officially secured a one-year sponsorship deal with Fenaam Industries Limited, the producers of Peeva beverage. The partnership, signed at the company's head office in Accra, designates Peeva as the official beverage sponsor for the club throughout the 2026/2027 season. This collaboration is set to cover the club's participation in both domestic competitions and their continental campaigns, marking a significant commercial boost for the Tarkwa-based side. James Essilfie, the Chief Executive Officer of Medeama SC, hailed the agreement as a major milestone, highlighting the alignment of values between the two organizations. According to Essilfie, the partnership is built on shared principles of excellence and innovation. On the corporate side, Frank Adjei Mensah, Board Chairman of Fenaam Industries, expressed his organization's commitment to community growth through sports. He noted that Medeama’s high level of professionalism made them an ideal partner for the brand, and he looks forward to supporting the team’s ambitions on the field. Beyond the financial and logistical support, the partnership aims to significantly enhance Peeva’s brand visibility, particularly within Tarkwa and its surrounding areas. Initiatives to boost the beverage's popularity are already underway, including the provision of complimentary drinks at recent club events. This move is seen as a strategic step in sports marketing, leveraging the club's loyal fanbase to drive commercial growth for Fenaam Industries while providing the necessary resources for Medeama SC to maintain its competitive edge in Ghanaian football.