Apple CEO John Ternus Unveils $1,999 Foldable iPhone Duo and Siri AI

In a significant move for Apple’s new leadership, CEO John Ternus has introduced the iPhone Duo, the company’s first foldable smartphone, during his inaugural public appearance. Starting at a price of $1,999, the device represents Apple’s entry into a competitive market currently led by brands such as Huawei. The launch is seen as a major strategic shift, positioning the company to compete in the high-end foldable segment while maintaining its reputation for premium hardware. Alongside the Duo, Apple also revealed the iPhone 18 Pro and iPhone 18 Pro Max, ensuring a comprehensive update to its smartphone portfolio.

The iPhone Duo features a unique design that transforms from a traditional smartphone form factor into a display reminiscent of a small iPad when unfolded. Ternus highlighted that the device was engineered to provide a superior user experience compared to existing foldables on the market, focusing on design innovation and seamless integration. This transition from phone to tablet-style usage aims to capture users looking for both portability and a larger canvas for productivity. However, market analysts have pointed out the challenges ahead, noting the device's high price point and the established dominance of competitors in this specific niche.

In addition to the new hardware, Apple introduced "Siri AI," an enhanced version of its digital assistant that leverages new artificial intelligence capabilities. A primary focus of Siri AI is user privacy, a move intended to differentiate Apple's AI offerings from those of other tech giants. By emphasizing on-device processing and data security, the company hopes to reassure users about the safety of their personal information while providing more advanced and intuitive digital assistance. This software evolution is expected to be a core feature across the new iPhone 18 lineup and the iPhone Duo.

As John Ternus takes the lead, the success of the iPhone Duo will be a key indicator of the company’s direction under his tenure. The high-stakes gamble on a $1,999 foldable device reflects Apple’s willingness to innovate in a maturing smartphone market. Whether the iPhone Duo can successfully challenge Huawei’s current dominance and convince consumers to adopt the new form factor remains to be seen. For now, the combination of advanced AI and bold hardware design marks a new chapter for the technology giant as it seeks to maintain its global influence.