Edwina Darfour named CX Practitioner of the Year at 2026 CXX Awards

Edwina Darfour, the Acting Head of Customer Experience at United Bank for Africa (UBA) Ghana, has been honored as the CX Practitioner of the Year in the banking category at the 2026 CXX Awards. The recognition highlights her dedication to elevating service standards and her significant contributions to the customer service landscape within Ghana's financial sector. The award ceremony celebrated professionals who have demonstrated exceptional skill in managing customer relations and improving organizational service delivery.

With more than ten years of experience in the financial services industry, Darfour has centered her professional approach on empathy, simplicity, and a deep understanding of human interaction. She emphasizes that successful customer experience is built on meaningful engagement rather than just transactional efficiency. Her leadership at UBA Ghana focuses on fostering a customer-centric culture that prioritizes the needs and feedback of the bank's diverse clientele, ensuring that service remains a core pillar of the institution's operations.

The award comes at a time when UBA Ghana has been increasingly recognized for its service excellence. Under Darfour's guidance, the bank's strategic efforts in refining its customer journey previously led to its recognition as a top retail bank in Customer Experience by KPMG. This latest individual accolade reinforces UBA’s broader strategic commitment to maintaining high service quality and professional standards across its branch network and digital platforms.

As she continues in her role, Darfour aims to further enhance the service quality at UBA Ghana by integrating innovative customer service strategies and continuing to advocate for the importance of the customer voice. UBA Ghana celebrated her achievement as a testament to its ongoing investment in human capital and its mission to set a benchmark for excellence in the Ghanaian banking industry. The recognition serves as a motivation for the bank to continue prioritizing the delivery of superior financial services through dedicated customer engagement.